Patience, people. If you’re saving up for those sleek AI spectacles from Cupertino, the clock has changed. Again.
Mark Gurman dropped the news this Sunday via his Power On newsletter. The timeline slipped. We are looking at late 2027. Not early. Not a sneak peek at WWDC next week. A full-scale delay.
Apple hit some bumps in the road. Development isn’t linear, apparently.
“Over time, Apple believes the glasses… could evolve into a health device.”
Gurman’s source says Tim Cook still treats this like the top priority. Even while he prepares to step down in September. Cook loves the idea. It’s his legacy project, essentially.
Now hand over to John Ternus.
The incoming CEO has been leading the charge for two years. He’s the one pushing hard when Cook looks on. It’s a baton pass, but the race hasn’t ended. Just slowed.
The design is specific. No generic rectangles. Gurman cites oval-shaped cameras. Unique colors. Multiple frame styles. Apple wants them to stand out, to not look like the rest of the pile.
Back in April, leaks showed Ray-Ban Wayfarer lookalikes. Slim rectangular options. Big circles. Small circles. Apple tests everything.
Does the market care yet?
Counterpoint Research says it’s still early days. Growth is real though—139% in H2 2025 compared to the prior year. Meta owns the room currently. But the crowd is thickening.
Google. Samsung. Everyone wants in for 2026.
So what are these things actually doing?
- Cameras. Video, photos, the works.
- Audio. Microphones and speakers. Calls. Music.
- Multimodal AI. Siri answers back. She listens, sees, responds.
No word from Apple on the record. They don’t comment. They rarely do until the stage is lit.
It will be years before they slip over our eyes. By then, the market might be unrecognizable. Or worse, exactly the same.
Who’s watching? 🧐
