Samsung’s highly anticipated mixed reality headset, previously known as Project Moohan, has arrived as the Galaxy XR. While currently available in the United States and South Korea, a wider international rollout is on the horizon.
Initial Launch and Global Expansion
The Galaxy XR made its debut on October 18, 2023, marking a significant step for Samsung in the evolving mixed reality landscape. While the initial launch focused on the U.S. and South Korea, Samsung seems poised to expand its reach in 2026.
2026 Launch Plans: Canada, France, Germany, and the UK
According to recent reports, Samsung is preparing to release the Galaxy XR in several key European markets and Canada in 2026. Specifically, launches are planned for:
– Canada
– France
– Germany
– The United Kingdom
This list isn’t final, and more countries may be added before the release.
Positioning in the Mixed Reality Market
The Galaxy XR enters a competitive market dominated by Meta’s Quest headsets and Apple’s Vision Pro. Samsung is positioning its device squarely between these two contenders in terms of price and capabilities. The Galaxy XR is priced at $1,799.99 in the U.S., representing a middle ground:
– Meta Quest headsets begin at $299.99, offering a more budget-friendly option.
– The Apple Vision Pro commands a premium at $3,499.
Pricing in International Markets
Pricing for the Galaxy XR in upcoming international markets is yet to be announced. However, it’s likely to align with the U.S. and South Korea price points, reflecting Samsung’s global pricing strategy.
The arrival of the Galaxy XR represents Samsung’s commitment to the mixed reality space, and the upcoming international launch will allow more users to experience this technology. The growing popularity of VR and MR devices makes this a strategically important market, and Samsung’s product offers a compelling alternative to the existing options. The coming years will determine how well the Galaxy XR performs against established rivals.
